Delirium is a contact-syncing smartphone application. The client wanted an icon and typography that could work together or individually. They had initially envisioned a “crazy eyeball,” and it was my job to turn that idea into something streamlined and professional. The client really wanted a logo that would appeal to the latest generation of young professionals. You know the type…the blog/tech/design types that are on top of every social media craze the day before the craze starts? Since I am part of that generation, I knew the logo had to be bold, colorful and cutting edge. Sleek typography and an eyecatching icon (hehe…get it? EYEcatching?) go together like peanut butter and jelly to create a beautiful logo that the client loves.