Devotee is a brand loyalty based smartphone application. The developers came to me in need of a logo that included both typography and an icon that they could use as a “mascot” of sorts for use in promotions and marketing campaigns. Their only requirement is that this mascot be a dog (because let’s be honest…when you look up “loyalty” in the dictionary, there’s a big ol’ photo of a pup!). Not one to mess with a great idea, I went with it and created Devo, who is now their resident Spokespuppy.